Not long ago, companies needed a reliable web developer to design, change, and update their websites, but that is no longer the case. Unfortunately, many small businesses believe it is essential to pay a developer to complete even the slightest change. Introducing a content management system or CMS to a small business empowers business leaders and staff to take their tech into their own hands.
A CMS enables individuals with no coding experience to make changes to content quickly and easily. Plus, content management systems have many other features from which small businesses can benefit.
What is a Content Management System?
A content management system is an application that supports the creation and modification of web content using an interface that is user friendly. A CMS can usually support multiple users working in the same environment, encouraging communication and collaboration. Simply put, it is an application you log into when you need to make edits to your digital content, even if you are not a skilled web developer. A few of the most popular systems include WordPress, Joomla, Drupal, Magento, and Adobe Dreamweaver. WordPress is the most popular, supporting 58.7 percent of all websites featuring content management systems.
Why You Need a CMS?
Yes, you can hire a developer to manage your website, which means you do not need a CMS, right? Not necessarily. Developers can be expensive; calling them to update a blog, fix a typo, or post an event could add up fast and disempower your team. There are many benefits to reclaiming your website; your business can readily adapt, evolve, grow, and scale. Below are four reasons why your business needs a content management system.
Freedom to Make Changes Whenever You Want
Imagine this: There is a company event happening soon, and you want to post about it on your website. If you do not have a CMS, you will most likely have to outsource the task, which means you have to get in touch with the individual who coded your website and describe the changes. But that is not all. You must wait for them to prioritize the task and pay their requested fee.
This cycle is time-consuming and costly, especially for frequent updates. By using a CMS, you can skip the process altogether. You or a team member can instantly make the changes with no extra charge, giving you the ability to keep your website up-to-date and, therefore, more engaging and valuable to your visitors.
Ready to Use Templates
There will be times when you need to create a new page. If you do not have a CMS, you would have to code one from scratch. Coding requires a high level of web development experience, but you can create a new page by using a template by using a CMS. Templates make it easy for anyone with a basic understanding of the platform to develop the page, regardless of their familiarity with coding, enabling your site to maintain a consistent look as it grows.
Improve Your Search Ranking
Your website’s Search Engine Optimization or SEO drives how Google and other major search engines rank your website. The closer your website is to the top of the search results the more likely potential customers will find you. Content management systems help with SEO in several ways, such as plug-ins that assist with SEO and give you the ability to target specific search terms. Additionally, search engines love fresh content, and since you can easily update the website, your search rankings with increase.
You will be saving money by using your developer’s time more efficiently or maybe not at all after the initial web design is complete. Developers can charge hundreds of dollars an hour to make edits to your site. If you implement a CMS, you can make the necessary changes internally while saving thousands of dollars.
Does Every Business Need a CMS?
If you have a website that rarely needs updates, you are comfortable with coding, or if you do not mind spending the extra money on updates, then no, you do not need one. But a majority of small businesses do need a content management system.
If the thought of a content management system is overwhelming, the website development experts at The Bauen Group are ready to help you get started. The Bauen Group focuses on small to midsize businesses’ unique needs, building websites that are user-friendly by using content management systems. Our team wants to make it easy for your team to update or maintain a company blog. We focus on your company’s personality to create a professional, modern, easy to navigate, conversion-focused website structured to build brand loyalty and grow your market.