It wasn’t long ago when companies would need to rely on a web designer to make updates to their websites. Unfortunately, many small businesses still believe they need to pay a web designer to make even the smallest edits. With the introduction of a CMS (Content Management System), however, this is no longer necessary. A CMS makes it possible for people with no coding experience to make changes to content easily and quickly. In addition, CMS's come with many other features that companies can benefit from.

First things first, what is a CMS?

A content management system is an application that supports the creation and modification of web content using an interface that is user friendly, usually supporting multiple users working in a collaborative environment. Basically, it is an application that you log in to allows your to make edits to your content even if you are not a skilled web designer. Some of the most popular CMS’s include WordPress, Joomla, Drupal, Magento, and Adobe Dreamweaver. WordPress is the most popular supporting 58.7% of all websites featuring content management systems.

5 Reasons you need a content management system

Freedom to make updates whenever you want

There is an event coming up and you want to post about it on your website. If you do not have a CMS you most likely will have to outsource this. Meaning you have to get in touch with whoever coded your site and explain to them what you would like changed or added. Then you have to wait for they to get around to it and pay them however much they request. This is a time consuming process, not to mention the cost could add up quickly if you are wanting to make regular updates. Having a CMS cuts out this process all together. You or a member or your staff can make the changes instantly and for no charge. Giving you the ability to keep your website up to date and therefor more engaging and valuable to your visitors.

Ready to use templates

Without a CMS, in order to create a new page, you would have to code one from scratch. This requires a high level of web design experience. With a CMS however, if you want to create a new page you can do so using a template, making it easy for anyone with a basic understanding of the CMS to do, regardless of their familiarity with coding. This enables your site to maintain a consistent look as it grows.

Improve your search ranking

Your websites SEO (Search Engine Optimization) drives how Google and other major search engines will rank your website. The closer you are to the top of the search rankings the more likely that potential customers will find you. CMS systems help with SEO in a number of ways. They have plugins that assist with SEO and give you the ability to target specific search terms. Search engines also love fresh content and since you will be able to easily update the website your search rankings with increase.

The savings

You will be saving money by using your developer’s time more efficiently, or maybe by not hiring a developer at all after the initial web design is complete. Developers can changer hundreds of dollars an hour to make edits to your site. If you implement a CMS, you can make these changes internally easily saving thousands of dollars.

So does every company need a CMS?

If you have a static site that’s rarely updated and you’re comfortable with HTML or if you don’t mind spending the money having web designers make updates, then no, you don’t need one. But in most other cases, a content management system is the right choice.


Why Partner with The Bauen Group?

The Bauen Group is a full-service tech and digital marketing company with services including mobile app and website development based in Houston, Texas. We focus on the unique needs of small to midsize businesses. The websites are built in a user friendly content management systems making it easy for your team to make updates or maintain a company blog. Our team focuses on your brand's personality to create a professional, modern, easy to navigate, conversion-focused website or mobile app that is structured to build brand loyalty and growing your market.