You have probably heard the importance of having a mobile friendly website. Your customers are no longer just accessing your website from their computer and the move to mobile can no longer be ignored, as it will impact business. Additionally, search engines, like Google have said in recent years that not having a mobile friendly website is going to hurt you when it comes to search rankings.
But what does it mean to have a mobile friendly website and how do you know if search engines consider your website mobile friendly? This blog post will address those questions and go into steps you can take to improve how mobile friendly your website is so you do not get lost in the sea of search results.
“People are five times more likely to leave a mobile site that isn’t mobile-friendly.”
What is a mobile friendly website?
Basically, a mobile friendly website is optimized to automatically readjust to the size of a cellphone screen to make the viewers experience easier. For instance, the font size will be readable and the menu will be easy to access. If your website is not mobile friendly, then when you access it on a cell phone you will find yourself zooming in and buttons may be difficult to click because they are too small.
How do you know if your site is mobile friendly?
This part is easy, there are websites that you simply enter your URL and they will rank how mobile friendly your website is.
- Use the Google Mobile Friendly Test to see how Google ranks your website: search.google.com/search-console/mobile-friendly
- You can use the Think with Google test to test not only if you site is mobile friendly, but also how it ranks on other factors like mobile speed: testmysite.thinkwithgoogle.com/
- Bing also has a tool you can use: www.bing.com/webmaster/tools/mobile-friendliness
Your site is NOT mobile friendly… now what?
Here are a few things you can do to make your site more mobile friendly.
Font and button sizes
Font should be at least 14px for a website, this may seem oversized but for mobile optimization it will make all the difference. Apple recommends button size to be at least 44px. But the bigger the better. Larger buttons can make a huge difference when it comes to conversions.
The latest mobile devices have high-definition screens that require an image double the resolution of a desktop. Having extremely high-resolution images will help from images appearing grainy or blurry on mobile screens.
Use a mobile responsive theme
This is the best way to make sure all aspects of your website will be mobile friendly. Premium WordPress themes are for the most part mobile friendly but before you purchase, make sure the theme states that it is and test the demo on your phone just to make sure. If you aren’t sure about rebuilding or changing the theme of the website yourself, consider hiring a professional. Your website can be a huge asset to your company so if you are considering a website redesign, make sure it is done right.
Why Partner With The Bauen Group?
The Bauen Group is a full-service tech and digital marketing company with services including mobile app and website development based in Houston, Texas. We focus on the unique needs of small to midsize businesses. The websites are built in a user friendly content management systems making it easy for your team to make updates or maintain a company blog. Our team focuses on your brand’s personality to create a professional, modern, easy to navigate, conversion-focused website or mobile app that is structured to build brand loyalty and growing your market.