About The Bauen Group

The Bauen Group is a Houston web development firm focusing on business software, customized web and mobile development services, and consulting solutions for small businesses. Our team of experienced and skilled developers specialize in creating customized web and mobile application. By incorporating smart design and extensive experience, we help our customers achieve their goals quickly and with lower costs.

Is Your Website Mobile Friendly? How To Find Out

By | 2020-03-03T20:30:20-06:00 April 13th, 2017|

You have probably heard the importance of having a mobile friendly website. Your customers are no longer just accessing your website from their computer and the move to mobile can no longer be ignored, as it will impact business. Additionally, search engines, like Google have said in recent years that not having a mobile friendly website is going to hurt you when it comes to search rankings. But what does it mean to have a mobile friendly website and how do you know if search engines consider your website mobile friendly? This blog post will address those questions and [...]

Step by Step Setup for Contact Form 7

By | 2020-03-04T16:31:35-06:00 April 7th, 2017|

Contact Form 7 is one of the most popular plugins for WordPress and it is included in most premium themes. Many of these themes use page builder plugins and have prebuilt layouts that you can easily edit to make a professional looking website without having a lot of web design experience. However, Contact Form 7 is not quite as straight forward for beginners. The plugin is popular for a reason, it is highly customizable and works with systems like Azure, that block other contact forms from notifying you through email. Not to mention it’s huge popularity with over 3 [...]

Microsoft Updates: March 2017

By | 2020-03-04T16:29:10-06:00 March 31st, 2017|

New feature: Skype for Business Online Voicemail Transcription Published On: March 27, 2017 Expires On: April 26, 2017 Skype for Business Online Voicemail Transcription is a new Office 365 feature. This feature will be released to all customers on March 31, 2017. This message is associated with Office 365 Roadmap ID 55889. How does this affect me? Voicemail Transcription will be enabled by default for all customers. Once it is released, users will receive a transcription of their voicemails in the email body. You can disable this feature at any time from your configuration. What do I need to [...]

Microsoft Teams: How to use the ultimate collaboration tool

By | 2020-03-03T18:51:38-06:00 March 30th, 2017|

Microsoft recently released its new collaboration tool, Microsoft Teams, as part of the Office 365 suite. March 14th Microsoft Teams was launched publicly and the tool is now widely available to Office 365 business and enterprise users. With all the collaboration tools on the market, what makes this new product so exciting? It’s a lot like Slack- except included for FREE with your Office 365 business or enterprise accounts. It has all the features that have made Slack such a hit in the past few years. To start with the user-friendly interface is very similar and it also uses [...]

How We Grew our Business Twitter Account by 700 Followers in 3 Months

By | 2020-03-18T23:17:18-06:00 March 23rd, 2017|

When I started at The Bauen Group we did not have a Twitter account. Being in the tech industry, Twitter seemed like a good fit but starting a new account can be intimidating and organic follower growth can be slow. However, by following these steps I was able to grow our Business Twitter following from 0 to 700 within 3 months. Content Right before I started the Twitter account we had completed a web redesign and decided to start blogging. We set a rule that we would release a new blog post every week. This is not always easy because [...]

Branding Guide for Small Business

By | 2020-03-04T16:24:01-06:00 March 23rd, 2017|

Having a consistent style through every contact you have with the public is something you shouldn’t underestimate the value you of, especially in small business. Using the same fonts, language, colors, etc. not only shows that your brand is established and trustworthy but it also shows potential clients that you are serious about what you do. You want your business to stand out and be noticeable in order to win people over and having a consistent brand can help a lot. Where do you start? Your Message The big picture of your message is WHO your target audience is [...]

4 Things to Look for in a CRM for Your SMB

By | 2020-03-03T19:09:35-06:00 February 24th, 2017|

Choosing the correct CRM for your small business is a complicated decision. There are many factors to consider and making the wrong choice can be a costly mistake. Once you have selected a CRM it will become an intricate part of your company’s operations. I have laid out 4 factors that we have found critical to selecting the right CRM for our small business clients. Is it scalable? Small to medium size businesses always should be thinking of the future. Adopting a new CRM can be a daunting process, with the time it takes to train staff and figuring [...]

5 Great Resources To Kick Off National Entrepreneurship Week

By | 2020-03-03T21:01:54-06:00 February 17th, 2017|

Did you know, over six million new businesses launch every year. As a Silver Partner, we are joining Microsoft in celebrating entrepreneurs next week. National Entrepreneurship Week (NEW) arrives February 20-24, 2017, and Microsoft is taking the lead to create community awareness in celebrating entrepreneurs across the U.S. They are kicking off a full week of free workshops, content, webcasts, events and more from a large community of supporters including: Wix, Yelp, LinkedIn, Dun & Bradstreet, and many more. Be sure to check www.wininbizweek.com for regular updates, resources, and events. You can join in the conversation on Twitter by [...]

4 Features Every Contact Page Should Have

By | 2020-03-03T21:33:26-06:00 February 10th, 2017|

On most websites, the contact page is the second most visited page of the website,with the homepage being the first. Quite often though, the contact page is quickly thrown together with little thought about the content. Your second most viewed page of your website is clearly something you want to put some thought into. A correctly formatted contact page can make a big difference when it comes to conversions and getting people to take that next step of contacting you. The following is a list of best practices and things every good contact page should include. Location, Location, Location [...]

Ultimate Blog Post Checklist: How to Increase Traffic

By | 2020-03-18T22:17:58-06:00 January 27th, 2017|

We all know how time consuming blogging can be.  A lot of effort goes into researching, writing, and formatting a thoughtful and informative blog post. Creating the content is the hard part but the steps below are the things you can do to set yourself up for success. Follow this checklist to get more shares, likes, engagement, and page views to your blog and website. Download a printable version of this list to keep by your desk here. Is your title [super] catchy? Did you know On average, 8 out of 10 people will read the title, but only [...]