About thebauengroup

The Bauen Group is a Houston web development firm focusing on business software, customized web and mobile development services, and consulting solutions for small businesses. Our team of experienced and skilled developers specialize in creating customized web and mobile application. By incorporating smart design and extensive experience, we help our customers achieve their goals quickly and with lower costs.

How We Grew our Business Twitter Account by 700 Followers in 3 Months

2020-09-28T11:06:29-06:00By |

When I started at The Bauen Group we did not have a Twitter account. Being in the tech industry, Twitter seemed like a good fit but starting a new account can be intimidating and organic follower growth can be slow. However, by following these steps I was able to grow our Business Twitter following from 0 to 700 within 3 months. Content Right before I started the Twitter account we had completed a web redesign and decided to start blogging. We set a rule that we would release a new blog post every week. This is not always easy because [...]

4 Things to Look for in a CRM for Your SMB

2020-09-28T11:06:30-06:00By |

Choosing the correct CRM for your small business is a complicated decision. There are many factors to consider and making the wrong choice can be a costly mistake. Once you have selected a CRM it will become an intricate part of your company’s operations. I have laid out 4 factors that we have found critical to selecting the right CRM for our small business clients. Is it scalable? Small to medium size businesses always should be thinking of the future. Adopting a new CRM can be a daunting process, with the time it takes to train staff and figuring [...]

5 Great Resources To Kick Off National Entrepreneurship Week

2020-09-28T11:06:30-06:00By |

Did you know, over six million new businesses launch every year. As a Silver Partner, we are joining Microsoft in celebrating entrepreneurs next week. National Entrepreneurship Week (NEW) arrives February 20-24, 2017, and Microsoft is taking the lead to create community awareness in celebrating entrepreneurs across the U.S. They are kicking off a full week of free workshops, content, webcasts, events and more from a large community of supporters including: Wix, Yelp, LinkedIn, Dun & Bradstreet, and many more. Be sure to check www.wininbizweek.com for regular updates, resources, and events. You can join in the conversation on Twitter by [...]

4 Features Every Contact Page Should Have

2020-09-28T11:06:30-06:00By |

On most websites, the contact page is the second most visited page of the website,with the homepage being the first. Quite often though, the contact page is quickly thrown together with little thought about the content. Your second most viewed page of your website is clearly something you want to put some thought into. A correctly formatted contact page can make a big difference when it comes to conversions and getting people to take that next step of contacting you. The following is a list of best practices and things every good contact page should include. Location, Location, Location [...]

Ultimate Blog Post Checklist: How to Increase Traffic

2020-09-28T11:07:57-06:00By |

We all know how time consuming blogging can be.  A lot of effort goes into researching, writing, and formatting a thoughtful and informative blog post. Creating the content is the hard part but the steps below are the things you can do to set yourself up for success. Follow this checklist to get more shares, likes, engagement, and page views to your blog and website. Download a printable version of this list to keep by your desk here. Is your title [super] catchy? Did you know On average, 8 out of 10 people will read the title, but only [...]

Case Study: A Brand New Online Playground for Fun Abounds

2020-09-28T11:06:30-06:00By |

Fun Abounds Launches Redesigned Website About Fun Abounds Fun Abounds is a commercial playground company located in Sugar Land, Texas. They specialize in creating unique and entertaining playgrounds and aquatic play areas for schools, churches, and communities. Fun Abounds had a website but it was difficult to update and needed a makeover to make it more user friendly and engaging. They wanted their website to give more information about their services and have a playful but still professional feel. Web Redesign Project Fun Abounds was looking for a website that better represented their company and the reliable reputation that [...]

Web Trends We Love and how it could empower your business

2020-09-28T11:06:30-06:00By |

Unlike other industries where design trends can last several years or even decades, web design is rapidly moving and what’s looked at as modern and trendy one moment can be a feature that is aging your site within a few short years. Since 2016 is coming to a close we thought it would be fun to look at web trends we currently love and examine some of the most popular trends for this and the upcoming year. CSS Animation CSS Animation is the animation you see on a website. We love this trend applied to graphics and text as [...]

Know the Difference Between Lead and Contact; CRM by Microsoft Dynamics

2020-09-28T11:06:31-06:00By |

CRM leads vs contacts? There is a piece of software for anything you could imagine. And if what you are looking for is not already out there, you can build one. You may find yourself suffering from decision fatigue by just thinking about the plethora of applications, additions, and features you can choose. We understand this. As the phrase ‘CRM’ may sound like another acronym floating around in the six inches between your ears. But customer relationship management software is how you facilitate cohesion within your business, streamlining the customer lifecycle and creating interagency connections. Let us explore the [...]

3 Steps to Professional Looking Blog Graphics [For Beginners]

2020-09-28T11:06:31-06:00By |

You just finished writing a riveting, engaging blog post for your blog. Now all you need is a graphic that conveys that. People say a photo is worth 1,000 words and this is definitely true when it comes to social media. If you aren’t convinced you need to invest a little time into graphic creation, just look at what Hubspot said the importance of visual content: “Visual content is more than 40 times more likely to get shared on social media than other types of content.” Okay, you know the importance of blog graphics. Here is how anyone can [...]

Updated Website for Worldwide Logistics Company

2020-09-28T11:06:31-06:00By |

Aquaocean Transport Launches Redesigned Website About Aquaocean Transport Aquaocean Transport is a logistics company located in Houston, Texas. They specialize in freight forwarding services worldwide. Aquaocean had a website but it was difficult to update and needed a makeover to make it more user friendly and engaging. They wanted their website to give more information about their services and have a sleek, professional feel. Web Redesign Project Aquaocean was looking for a website that better represented their company and the professional reputation that they had become known for. They also were not getting many responses from the quote request [...]

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