Does Your Small Business Need a Blog?

2020-03-04T16:22:05-06:00 By |

If you are running a business website, you have probably heard the advice that you should start a blog. The decision on whether or not to blog can be overwhelming. There are many things to consider. Do you have the time needed to manage it? Who will contribute? Will people actually read it? The fact is, if you are running a business website without a blog, you are missing out on some major opportunities to engage your visitors and increase website traffic, which will lead to increasing your search ranking overall. In the world of tweeting, sharing, and liking [...]

WordPress Glossary: Common Terminology & What They [Actually] Mean

2020-03-03T19:37:55-06:00 By |

Content Management Systems, like WordPress, are set up to make creating a website or blog easy. However, many beginners find themselves struggling to do so. Most of the confusion is resolved once new users get used to the terminology. Below is a list of common questions about WordPress terminology and what they actually mean. What is a WordPress Theme? A WordPress theme is the overall layout of your website. Depending on which theme you pick there will be different formatting options that are available for you to choose from. Some structural components that are built into themes are menu [...]

Step by Step Setup for Contact Form 7

2020-03-04T16:31:35-06:00 By |

Contact Form 7 is one of the most popular plugins for WordPress and it is included in most premium themes. Many of these themes use page builder plugins and have prebuilt layouts that you can easily edit to make a professional looking website without having a lot of web design experience. However, Contact Form 7 is not quite as straight forward for beginners. The plugin is popular for a reason, it is highly customizable and works with systems like Azure, that block other contact forms from notifying you through email. Not to mention it’s huge popularity with over 3 [...]

Branding Guide for Small Business

2020-03-04T16:24:01-06:00 By |

Having a consistent style through every contact you have with the public is something you shouldn’t underestimate the value you of, especially in small business. Using the same fonts, language, colors, etc. not only shows that your brand is established and trustworthy but it also shows potential clients that you are serious about what you do. You want your business to stand out and be noticeable in order to win people over and having a consistent brand can help a lot. Where do you start? Your Message The big picture of your message is WHO your target audience is [...]

Ultimate Blog Post Checklist: How to Increase Traffic

2020-03-18T22:17:58-06:00 By |

We all know how time consuming blogging can be.  A lot of effort goes into researching, writing, and formatting a thoughtful and informative blog post. Creating the content is the hard part but the steps below are the things you can do to set yourself up for success. Follow this checklist to get more shares, likes, engagement, and page views to your blog and website. Download a printable version of this list to keep by your desk here. Is your title [super] catchy? Did you know On average, 8 out of 10 people will read the title, but only [...]