Remote Learning: Tips and Tricks to Reimagine Education

2020-09-12T09:46:13-06:00By |

The back to school season is anything but ordinary this year. Amidst a global pandemic, school administrators, teachers, and parents are trying to decide the best way to continue education safely. A remote learning environment is becoming synonymous with the common classroom but with a significant learning curve. There are many resources out there that offer remote learning help, but at The Bauen Group, we want to lend a helping hand where we can. Below are five remote learning tips, tricks, and tools teachers and parents can use to help navigate the back to school season. One: Adapt and [...]

Does Your Small Business Need a Blog?

2020-09-28T11:06:28-06:00By |

If you are running a business website, you have probably heard the advice that you should start a blog. The decision on whether or not to blog can be overwhelming. There are many things to consider. Do you have the time needed to manage it? Who will contribute? Will people actually read it? The fact is, if you are running a business website without a blog, you are missing out on some major opportunities to engage your visitors and increase website traffic, which will lead to increasing your search ranking overall. In the world of tweeting, sharing, and liking [...]

WordPress 101: What you should know in 2020 – Glossary

2020-10-10T17:18:19-06:00By |

Content Management Systems, like WordPress, are designed to make creating a website or blog easy. However, many beginners find themselves struggling to do so. Most of the confusion dissipates once new users get used to the terminology and features. At The Bauen Group, we want to make managing your website as easy as possible. Below are many common terminologies and features and an explanation of what they mean and what they do. What is a WordPress Theme? A WordPress theme is the overall layout of your website. Depending on which theme you select, different formatting options are available to [...]

How to Setup Contact Form 7 in WordPress – Step by Step Guide 2020

2020-09-28T11:07:57-06:00By |

Contact Form 7 is one of the most popular plugins for WordPress. You will find it included in most premium themes. Premium themes often use page builder plugins and have prebuilt layouts that you can easily edit to make a professional-looking website without having a lot of web design experience. However, Contact Form 7 is not as straight forward for beginners. The plugin is popular because it is highly customizable and works with Azure systems, which can block other contact forms from notifying you through email. And with over five million active installations, it is worth figuring out. Here [...]

Your 2020 Small Business Branding Guide

2020-10-14T12:48:54-06:00By |

Having a consistent style with every interaction you have with the public is highly valuable, especially for a small business. Using the same fonts, language, colors, messaging, and more shows that your brand is established and trustworthy and illustrates to potential clients that you are exceedingly professional. You want your business to be noticeable to potential leads and support you in winning deals, and having a consistent brand can help tremendously. Your Message Your message is your mission, who your target audience is, and what problems you solve. Your messaging is what establishes your competitive edge and what your company [...]

Technology 101 for Small Business from an IT Professional

2020-09-02T06:14:50-06:00By |

This blog was written by Walter Silin, CEO of The Bauen Group, addressing questions frequently asked as an IT professional. Let us dive in. As a technology professional, I have been asked many times by friends, colleagues, and customers for software recommendations. Recently, I encountered a prospective client who, among other things, wanted to prepare his company’s technology for expansion to branch offices. The goal was to find software that would allow the company to open new offices quickly and easily. This challenge prompted me to think about what exactly I would do if I were opening an office [...]

Ultimate Blog Post Checklist: How to Increase Traffic

2020-09-28T11:07:57-06:00By |

We all know how time consuming blogging can be.  A lot of effort goes into researching, writing, and formatting a thoughtful and informative blog post. Creating the content is the hard part but the steps below are the things you can do to set yourself up for success. Follow this checklist to get more shares, likes, engagement, and page views to your blog and website. Download a printable version of this list to keep by your desk here. Is your title [super] catchy? Did you know On average, 8 out of 10 people will read the title, but only [...]

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