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Small businesses are the blood of the global economy. Read information about how to improve your business, solutions that can beat challenges and more!

Outdated Website Design Techniques Aging Your Website

2020-09-28T11:06:28-06:00By |

 Having a modern website is important for how visitors view your company and brand. In fact, a Stanford study found that 75% of web users admit making judgments about the credibility of an organization based on the design of its web site. An outdated website makes your company seem less professional and trustworthy. Wondering if your website is looking outdated? Web trends move quickly but not so quickly that it’s impossible to keep up. Here are a few design trends that will age your website. Bad stock images Stock images have been a staple of websites for a long [...]

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WordPress 101: What you should know in 2020 – Glossary

2020-10-10T17:18:19-06:00By |

Content Management Systems, like WordPress, are designed to make creating a website or blog easy. However, many beginners find themselves struggling to do so. Most of the confusion dissipates once new users get used to the terminology and features. At Bauen Solutions, we want to make managing your website as easy as possible. Below are many common terminologies and features and an explanation of what they mean and what they do. What is a WordPress Theme? A WordPress theme is the overall layout of your website. Depending on which theme you select, different formatting options are available to choose [...]

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Is Your Website Mobile Friendly? How To Find Out

2021-09-23T10:56:44-06:00By |

You have probably heard the importance of having a mobile friendly website. Your customers are no longer just accessing your website from their computer and the move to mobile can no longer be ignored, as it will impact business. Additionally, search engines, like Google have said in recent years that not having a mobile friendly website is going to hurt you when it comes to search rankings. But what does it mean to have a mobile friendly website and how do you know if search engines consider your website mobile friendly? This blog post will address those questions and [...]

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Microsoft Teams: How to use the ultimate collaboration tool

2021-09-23T10:17:05-06:00By |

Microsoft recently released its new collaboration tool, Microsoft Teams, as part of the Office 365 suite. March 14th Microsoft Teams was launched publicly and the tool is now widely available to Office 365 business and enterprise users. With all the collaboration tools on the market, what makes this new product so exciting? It’s a lot like Slack- except included for FREE with your Office 365 business or enterprise accounts. It has all the features that have made Slack such a hit in the past few years. To start with the user-friendly interface is very similar and it also uses the [...]

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How We Grew our Business Twitter Account by 700 Followers in 3 Months

2021-09-23T10:33:14-06:00By |

When I started at Bauen Solutions we did not have a Twitter account. Being in the tech industry, Twitter seemed like a good fit but starting a new account can be intimidating and organic follower growth can be slow. However, by following these steps I was able to grow our Business Twitter following from 0 to 700 within 3 months. Content Right before I started the Twitter account we had completed a web redesign and decided to start blogging. We set a rule that we would release a new blog post every week. This is not always easy because like [...]

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Your 2020 Small Business Branding Guide

2020-10-14T12:48:54-06:00By |

Having a consistent style with every interaction you have with the public is highly valuable, especially for a small business. Using the same fonts, language, colors, messaging, and more shows that your brand is established and trustworthy and illustrates to potential clients that you are exceedingly professional. You want your business to be noticeable to potential leads and support you in winning deals, and having a consistent brand can help tremendously. Your Message Your message is your mission, who your target audience is, and what problems you solve. Your messaging is what establishes your competitive edge and what your company [...]

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Technology 101 for Small Business from an IT Professional

2020-09-02T06:14:50-06:00By |

This blog was written by Walter Silin, CEO of Bauen Solutions, addressing questions frequently asked as an IT professional. Let us dive in. As a technology professional, I have been asked many times by friends, colleagues, and customers for software recommendations. Recently, I encountered a prospective client who, among other things, wanted to prepare his company’s technology for expansion to branch offices. The goal was to find software that would allow the company to open new offices quickly and easily. This challenge prompted me to think about what exactly I would do if I were opening an office from [...]

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4 Things to Look for in a CRM for Your SMB

2021-09-23T10:31:00-06:00By |

Choosing the correct CRM for your small business is a complicated decision. There are many factors to consider and making the wrong choice can be a costly mistake. Once you have selected a CRM it will become an intricate part of your company’s operations. I have laid out 4 factors that we have found critical to selecting the right CRM for our small business clients. Is it scalable? Small to medium size businesses always should be thinking of the future. Adopting a new CRM can be a daunting process, with the time it takes to train staff and figuring [...]

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5 Great Resources To Kick Off National Entrepreneurship Week

2022-12-12T15:04:48-07:00By |

Did you know, over six million new businesses launch every year. As a Silver Partner, we are joining Microsoft in celebrating entrepreneurs next week. National Entrepreneurship Week (NEW) arrives February 20-24, 2017, and Microsoft is taking the lead to create community awareness in celebrating entrepreneurs across the U.S. They are kicking off a full week of free workshops, content, webcasts, events and more from a large community of supporters including: Wix, Yelp, LinkedIn, Dun & Bradstreet, and many more. Be sure to check Win Biz Week for regular updates, resources, and events. You can join in the conversation on [...]

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Ultimate Blog Post Checklist: How to Increase Traffic

2021-09-23T10:29:03-06:00By |

We all know how time consuming blogging can be.  A lot of effort goes into researching, writing, and formatting a thoughtful and informative blog post. Creating the content is the hard part but the steps below are the things you can do to set yourself up for success. Follow this checklist to get more shares, likes, engagement, and page views to your blog and website. Download a printable version of this list to keep by your desk here. Is your title [super] catchy? Did you know On average, 8 out of 10 people will read the title, but only [...]

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