4 Top reasons Your Small Business Needs A Pro Website

2020-10-09T10:03:28-06:00By |

There is a disconnect between small businesses and the increasing number of potential customers who review companies based on their online presence, deciding whom to give their business. A website is an essential asset for small businesses because they can help you share information, build credibility, and gain a competitive edge. A professional website for your small business may seem like a daunting investment, but it does not have to be, and the pros outweigh the costs. First Impressions Make a Difference for Your Small Business Many small businesses survive on a lean staff and tend to think that [...]

Is Your Website Mobile Friendly? How To Find Out

2020-09-28T11:07:57-06:00By |

You have probably heard the importance of having a mobile friendly website. Your customers are no longer just accessing your website from their computer and the move to mobile can no longer be ignored, as it will impact business. Additionally, search engines, like Google have said in recent years that not having a mobile friendly website is going to hurt you when it comes to search rankings. But what does it mean to have a mobile friendly website and how do you know if search engines consider your website mobile friendly? This blog post will address those questions and [...]

Your 2020 Small Business Branding Guide

2020-10-14T12:48:54-06:00By |

Having a consistent style with every interaction you have with the public is highly valuable, especially for a small business. Using the same fonts, language, colors, messaging, and more shows that your brand is established and trustworthy and illustrates to potential clients that you are exceedingly professional. You want your business to be noticeable to potential leads and support you in winning deals, and having a consistent brand can help tremendously. Your Message Your message is your mission, who your target audience is, and what problems you solve. Your messaging is what establishes your competitive edge and what your company [...]

4 Features Every Contact Page Should Have

2020-09-28T11:06:30-06:00By |

On most websites, the contact page is the second most visited page of the website,with the homepage being the first. Quite often though, the contact page is quickly thrown together with little thought about the content. Your second most viewed page of your website is clearly something you want to put some thought into. A correctly formatted contact page can make a big difference when it comes to conversions and getting people to take that next step of contacting you. The following is a list of best practices and things every good contact page should include. Location, Location, Location [...]

Professional Social Media Graphics – 2021 Guide

2021-01-23T17:57:16-07:00By |

Professional social media graphics are essential when you try to connect with people. As the old saying goes, it is not enough to be smart, but you should look like an intelligent person. The same goes for content. A sharply illustrated blog or social media post is always more engaging than a one that is just plain text. According to HubSpot, visual content is more than 40 times more likely to get shared on social media than other types of content. Investing time, energy, and maybe a few pennies into beautiful art is essential to expanding your digital presence. [...]

Web Development 101: Making the Most of Your Home Page

2021-02-02T17:22:06-07:00By |

It is not enough to get potential customers to visit your website; you need them to stay. Research shows that about 75 percent of web users admit to making judgments about a company's credibility based solely on the design of its website. Your home page is their first taste of how well-designed your website is. When trying to make an excellent first impression on potential customers, your home page is a great place to start. First Impressions are Important A well-designed website that promotes an engaging user experience is one of the most valuable investments you can make for [...]

5 Simple Ways To Improve Your Site’s Search Ranking

2020-09-28T11:06:32-06:00By |

You don’t have to be an Search Engine Optimization (SEO) Expert to start enjoy the benefits listing higher on Google's search rankings. There are some small but important search engine optimization tricks you can do right now to start improving your SEO. Link to your company’s social media platforms Your company’s social media platforms can have a big impact on how you rank on Google. Being active on any social media site, from Twitter and Instagram to LinkedIn and especially Google+, will play a part of boosting your Search Engine Optimization (SEO). To improve your search rankings, make sure [...]

How Do You Know It’s Time For a Website Redesign

2020-09-28T11:06:32-06:00By |

With 94 percent of business buyers doing some form of online research (according to a 2014 Procurement study) your company’s web presence is something you need to prioritize.  Outdated website design can do more than just turning off potential customers. It can hurt your company’s reputation and negatively affect your search rankings. It’s important to do a website redesign every few years to keep your company’s image professional and relevant. How often you do a redesign depends on several factors. The checklist below can help you decide if it is time to get the remodel processes started. The website [...]

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