Why Your Small Business Needs A Professional Website

2020-03-04T16:20:13-06:00 By |

Many small businesses run lean and think that spending money on a professional website is a luxury that they cannot afford. Because of this, many small businesses have websites that are out of date and not user friendly or opt out of a website all together. Your website acts as a first impression for your business. Customers visit it to learn more about your company, as well as research product information and determine if they want to do business with you. If you are an owner of a small business or startup, it is important you realize that a [...]

Is Your Website Mobile Friendly? How To Find Out

2020-03-03T20:30:20-06:00 By |

You have probably heard the importance of having a mobile friendly website. Your customers are no longer just accessing your website from their computer and the move to mobile can no longer be ignored, as it will impact business. Additionally, search engines, like Google have said in recent years that not having a mobile friendly website is going to hurt you when it comes to search rankings. But what does it mean to have a mobile friendly website and how do you know if search engines consider your website mobile friendly? This blog post will address those questions and [...]

Branding Guide for Small Business

2020-03-04T16:24:01-06:00 By |

Having a consistent style through every contact you have with the public is something you shouldn’t underestimate the value you of, especially in small business. Using the same fonts, language, colors, etc. not only shows that your brand is established and trustworthy but it also shows potential clients that you are serious about what you do. You want your business to stand out and be noticeable in order to win people over and having a consistent brand can help a lot. Where do you start? Your Message The big picture of your message is WHO your target audience is [...]

4 Features Every Contact Page Should Have

2020-03-03T21:33:26-06:00 By |

On most websites, the contact page is the second most visited page of the website,with the homepage being the first. Quite often though, the contact page is quickly thrown together with little thought about the content. Your second most viewed page of your website is clearly something you want to put some thought into. A correctly formatted contact page can make a big difference when it comes to conversions and getting people to take that next step of contacting you. The following is a list of best practices and things every good contact page should include. Location, Location, Location [...]

3 Steps to Professional Looking Blog Graphics [For Beginners]

2020-03-03T20:54:24-06:00 By |

You just finished writing a riveting, engaging blog post for your blog. Now all you need is a graphic that conveys that. People say a photo is worth 1,000 words and this is definitely true when it comes to social media. If you aren’t convinced you need to invest a little time into graphic creation, just look at what Hubspot said the importance of visual content: “Visual content is more than 40 times more likely to get shared on social media than other types of content.” Okay, you know the importance of blog graphics. Here is how anyone can [...]

5 Ways to Make the Most of Your Home Page

2020-03-03T20:48:55-06:00 By |

Your home page is a great place to start when you are trying to decide if it is time for a website redesign. Studies show that 75% of web users admit to making judgments about the credibility of a company based solely on the design of its website and your home page will most likely be their first impression. A well-designed website with an engaging user experience is one of the most valuable investments you can make in your business. Specifically, your homepage, which can have a huge impact on how long your prospective customers stay on your site [...]

5 Simple Ways To Improve Your Site’s Search Ranking

2020-03-03T19:02:26-06:00 By |

You don’t have to be an Search Engine Optimization (SEO) Expert to start enjoy the benefits listing higher on Google's search rankings. There are some small but important search engine optimization tricks you can do right now to start improving your SEO. Link to your company’s social media platforms Your company’s social media platforms can have a big impact on how you rank on Google. Being active on any social media site, from Twitter and Instagram to LinkedIn and especially Google+, will play a part of boosting your Search Engine Optimization (SEO). To improve your search rankings, make sure [...]

How Do You Know It’s Time For a Website Redesign

2020-04-17T17:32:46-06:00 By |

With 94 percent of business buyers doing some form of online research (according to a 2014 Procurement study) your company’s web presence is something you need to prioritize.  Outdated website design can do more than just turning off potential customers. It can hurt your company’s reputation and negatively affect your search rankings. It’s important to do a website redesign every few years to keep your company’s image professional and relevant. How often you do a redesign depends on several factors. The checklist below can help you decide if it is time to get the remodel processes started. The website [...]