Many small businesses run lean and think that spending money on a professional website is a luxury that they cannot afford. Because of this, many small businesses have websites that are out of date and not user friendly or opt out of a website all together. Your website acts as a first impression for your business. Customers visit it to learn more about your company, as well as research product information and determine if they want to do business with you. If you are an owner of a small business or startup, it is important you realize that a website isn’t an expensive luxury. Professional websites can be affordable, and are a fundamental tool that every company needs. Still not convinced? Here are 4 big reasons why your small business needs a professional website.
Reach more customers affordably
When business owners first consider investing in a website for their business, one of the initial things that may come to mind is the expense. Websites do cost some money upfront to build, and there are some recurring expenses to keep a website operational. After these investments are made however, a web presence is one of the most affordable and sustainable ways to reach new customers. Unlike other forms of advertisements like mail outs or ads, it does not require a huge reoccurring influx of money.
Expand your market
More than 3.2 billion people use the internet regularly according to an article by Time Money. Around 90% of those have purchased something, or contacted a company, online in the last 12 months. If you do not have a website or have a website that is turning your customers off, you are missing out on a huge potential market.
Stand out from your competition
Your potential customers are shopping around for where they should do business. Even if your company is not ready for online shopping options, your customers are still looking at your website to decide if they should come to your business and make their purchase. If your competition has a website that makes them appear as the better option, then you are giving them a major advantage.
This doesn’t mean that all of your competitors have a professional web presence, but probably at least one does. Don’t lose customers to them!
Consumers today are skeptics. According to a recent study, 56% of people stated that they won’t trust a business without a website. Having a professional website instantly boosts your credibility as a legitimate business. Your website represents your company, if it is out of date and not functional it reflects negatively on your company and brand.
Why Partner With The Bauen Group?
The Bauen Group is a full-service tech and digital marketing company with services including mobile app and website development based in Houston, Texas. We focus on the unique needs of small to midsize businesses. The websites are built in a user friendly content management systems making it easy for your team to make updates or maintain a company blog. Our team focuses on your brand's personality to create a professional, modern, easy to navigate, conversion-focused website or mobile app that is structured to build brand loyalty and growing your market.