Your home page is a great place to start when you are trying to decide if it is time for a website redesign. Studies show that 75% of web users admit to making judgments about the credibility of a company based solely on the design of its website and your home page will most likely be their first impression.
A well-designed website with an engaging user experience is one of the most valuable investments you can make in your business. Specifically, your homepage, which can have a huge impact on how long your prospective customers stay on your site to learn more about your company and services. A poorly designed home page can turn visitors off and send them away from your site. Below is a list of things every successful homepage should have to keep your visitors engaged.
It clearly states WHO your company is and WHAT products or services you provide.
Web usability consultant and author, Steven Krugg sums it up in his best-selling book, Don’t Make Me Think, If visitors can’t identify what it is you do within seconds, they won’t stick around.
It is important that within the first 30 seconds of the visitor being on the site, they understand a basic overview of what your company does. Have a headline that answers these questions clearly and concisely. This headline needs to be in a noticeable location and draw the visitor’s attention immediately.
Keep it Simple
Too many call to actions, widgets, links, and other content can be a distraction and confuse visitors. Visitors do not want to have to search through clutter to find what they are looking for. A good home page should include easy to read text, but not an overwhelming amount. Use headlines to make content easy to understand and navigate. If you want to go deeper into details about your products or services, you can include links to other pages with more information.
High Resolution Images
High quality photos can have a huge impact on the overall look and feel of your website. This is one of the most important factors in a visibly pleasing design. Include photos that have the ability to let your visitors know what your website is all about. If you don’t have access to high caliber photos, you can purchase stock images from places like iStock, Veer, Getty Images, and Canva. If you shop around you should be able find the perfect images at a price you are comfortable with.
There are also several sites with free stock images available. They are generally less user friendly which can make it more difficult to find the image you are looking for but if you don’t have a budget for stock images this can be a good option. This article by Entrepreneur covers a list of free stock photo websites.
Optimized for Mobile Devices
Key findings in a recent internet trends study by KPCB show that mobile web time in the US is now higher than desktop usage at 51%. This demonstrates the importance of your website being optimized for any device it may be viewed on. Websites that are not optimized can be difficult to read and navigate on mobile devices which can frustrate visitors into leaving your website.
Easy to understand Navigation
Two kinds of menus have become the norm in web design, horizontal and vertical. Don’t deviate from the familiar. Navigation should be easy to understand and make it quick to find what the visitor is interested in.
Visitors are used to certain commonalities when they look at websites. By default, they know to find the contact us page near the end of the horizontal menu or the bottom of the vertical one. A blog will normally be included in the main menu bar, news and events are located under the about section.
Why Partner with The Bauen Group?
The Bauen Group is a full-service tech and digital marketing company with services including mobile app and website development based in Houston, Texas. We focus on the unique needs of small to midsize businesses. The websites are built in a user friendly content management systems making it easy for your team to make updates or maintain a company blog. Our team focuses on your brand’s personality to create a professional, modern, easy to navigate, conversion-focused website or mobile app that is structured to build brand loyalty and growing your market.