Read ideas about how to increase the potential of your website and how you can turn your site into a lead generator place. Also, tips to avoid.

4 Top reasons Your Small Business Needs A Pro Website

2020-08-25T15:48:23-06:00 By |

There is a disconnect between small businesses and the increasing number of potential customers who review companies based on their online presence, deciding whom to give their business. A website is an essential asset for small businesses because they can help you share information, build credibility, and gain a competitive edge. A professional website for your small business may seem like a daunting investment, but it does not have to be, and the pros outweigh the costs. First Impressions Make a Difference for Your Small Business Many small businesses survive on a lean staff and tend to think that [...]

How to Integrate Contact Form 7 with Microsoft Azure

2020-08-08T12:34:16-06:00 By |

Contact Form 7 is one of the most popular plugins for premium WordPress themes. However, if you are hosting through Azure you may have issues when setting up your site and testing your contact forms. Azure sometimes will block the contact forms from sending you email notifications, defeating the purpose of the contact form. Luckily, there is a simple solution. Hosting a WordPress Site on Azure WordPress is one of the most popular content management systems, holding a 60 percent market share for content management systems. With 34 percent of all websites on the Internet powered by WordPress and [...]

Does Your Small Business Need a Blog?

2020-03-04T16:22:05-06:00 By |

If you are running a business website, you have probably heard the advice that you should start a blog. The decision on whether or not to blog can be overwhelming. There are many things to consider. Do you have the time needed to manage it? Who will contribute? Will people actually read it? The fact is, if you are running a business website without a blog, you are missing out on some major opportunities to engage your visitors and increase website traffic, which will lead to increasing your search ranking overall. In the world of tweeting, sharing, and liking [...]

Outdated Website Design Techniques Aging Your Website

2020-03-03T18:30:26-06:00 By |

 Having a modern website is important for how visitors view your company and brand. In fact, a Stanford study found that 75% of web users admit making judgments about the credibility of an organization based on the design of its web site. An outdated website makes your company seem less professional and trustworthy. Wondering if your website is looking outdated? Web trends move quickly but not so quickly that it’s impossible to keep up. Here are a few design trends that will age your website. Bad stock images Stock images have been a staple of websites for a long [...]

WordPress 101: What you should know in 2020 – Glossary

2020-09-20T09:02:24-06:00 By |

Content Management Systems, like WordPress, are designed to make creating a website or blog easy. However, many beginners find themselves struggling to do so. Most of the confusion dissipates once new users get used to the terminology and features. At The Bauen Group, we want to make managing your website as easy as possible. Below are many common terminologies and features and an explanation of what they mean and what they do. What is a WordPress Theme? A WordPress theme is the overall layout of your website. Depending on which theme you select, different formatting options are available to choose [...]

Is Your Website Mobile Friendly? How To Find Out

2020-03-03T20:30:20-06:00 By |

You have probably heard the importance of having a mobile friendly website. Your customers are no longer just accessing your website from their computer and the move to mobile can no longer be ignored, as it will impact business. Additionally, search engines, like Google have said in recent years that not having a mobile friendly website is going to hurt you when it comes to search rankings. But what does it mean to have a mobile friendly website and how do you know if search engines consider your website mobile friendly? This blog post will address those questions and [...]

How to Setup Contact Form 7 in WordPress – Step by Step Guide 2020

2020-08-10T13:18:51-06:00 By |

Contact Form 7 is one of the most popular plugins for WordPress. You will find it included in most premium themes. Premium themes often use page builder plugins and have prebuilt layouts that you can easily edit to make a professional-looking website without having a lot of web design experience. However, Contact Form 7 is not as straight forward for beginners. The plugin is popular because it is highly customizable and works with Azure systems, which can block other contact forms from notifying you through email. And with over five million active installations, it is worth figuring out. Here [...]

Branding Guide for Small Business

2020-03-04T16:24:01-06:00 By |

Having a consistent style through every contact you have with the public is something you shouldn’t underestimate the value you of, especially in small business. Using the same fonts, language, colors, etc. not only shows that your brand is established and trustworthy but it also shows potential clients that you are serious about what you do. You want your business to stand out and be noticeable in order to win people over and having a consistent brand can help a lot. Where do you start? Your Message The big picture of your message is WHO your target audience is [...]

4 Features Every Contact Page Should Have

2020-03-03T21:33:26-06:00 By |

On most websites, the contact page is the second most visited page of the website,with the homepage being the first. Quite often though, the contact page is quickly thrown together with little thought about the content. Your second most viewed page of your website is clearly something you want to put some thought into. A correctly formatted contact page can make a big difference when it comes to conversions and getting people to take that next step of contacting you. The following is a list of best practices and things every good contact page should include. Location, Location, Location [...]

Ultimate Blog Post Checklist: How to Increase Traffic

2020-03-18T22:17:58-06:00 By |

We all know how time consuming blogging can be.  A lot of effort goes into researching, writing, and formatting a thoughtful and informative blog post. Creating the content is the hard part but the steps below are the things you can do to set yourself up for success. Follow this checklist to get more shares, likes, engagement, and page views to your blog and website. Download a printable version of this list to keep by your desk here. Is your title [super] catchy? Did you know On average, 8 out of 10 people will read the title, but only [...]